Content Marketing is every effective when you can keep working on it in the right way.
Now we know understand the importance of business blogging.
Why Create a Business Blogging Plan?
You start the blog to support your business and do not want to waste your time.
To be honest, Business blogging on a regular basis can be a difficult if you do not have a plan in advance.
This is why it’s critical to create a business blogging plan before we start, or you already started blogging but cannot stick to it.
Plan Your Blogging Wisely
Do you always feel it’s a pain to write blogs?
Do you always feel it’s a nightmare that you could not have good blog ideas?
You need a systematic guide to prepare better content, and save your total time on this
Here is a comprehensive Lingo5 business blogging approach for your reference.
6-Step Business Blogging Plan
Schedule -> Ideas -> Write -> Publish -> Marketing -> Analysis
Step 1: Schedule
Set reasonable schedule in advance and stick to it.
The first step to create a successful business blogging plan is to make a realistic publishing schedule, so that you can make an to-do-list according to this schedule.
There’s no standard frequency that’s right for every company.
Our experience is that you should define a minimum posting frequency and strictly stick to it.
Then you can compile and keep updating a blogging calendar, logging all the content ideas, holidays, and any important events that relate to your business.
Actually this is the most important step, you can assign a topic to each post in your agenda, you can do this one month earlier, or even three months in advance.
Step 2: Ideas
What you should say on blogs?
It will always be too late to think about the answer when it’s time for you to write the blog.
I strongly recommend you to write it down when you have any new idea any time, it will help you a lot and you will find it a joyful experience as well.
You can also get inspired by your peers, find out the best ones in your industry and study how they organize their content.
Do you research to find relevant articles there and validate your thoughts
When you have a list of ongoing ideas, you can review them and pick those topics best suits your blog themes.
Step 3: Write
You can start composing your blog when the topic is fixed.
It won’t be too difficult since you do not need to waste extra time in choosing your ideas any more.
Focus your time and write Now
- Choose a proper Title
- Make the web copy readable
- Find the facts to support your viewpoints
- Encourage comments
You will need to do some further research during this period.
It will take some time to write, however, you will find it interesting and meaningful.
Step 4: Publish
This is a quite important step
You will do the spell-checks and make your format more easy to read.
If the blog is quite long, you may need to break it up into smaller paragraphs
You need to optimize the text to make it SEO friendly.
You will add necessary links, linking to your previous blogs, knowledge base, or your products/services, landing pages.
Good use of images will make your blog more appealing visually.
Publish your blog at your scheduled time.
Search engines love consistency.
Step 5: Marketing
Most people stop working after publishing their blogs.
However, no matter how great your content is, if you do not market them, your potential customers will have slight chances to see them.
YOU CAN BEAT THE ODDS.
The key to marketing is to do regular things consistently in a long-run, and goes extra beyond your peers.
- Sharing the post on your social networks
- Use different tweets and promo texts to let people know when you have a new blog post.
- Email your post to subscribers who might enjoy reading your blogs and ask for their comments
- Build the relationships with other bloggers and influencers and ask them to spread the message.
- Be actively in online forums or other communities in the industry, you can share your blog posts there, and people would be more willing to read if they think your content is relevant.
Step 6: Feedback and Analysis
You need to measure your results after investing so much time and energy in blogging.
First, comments shows the engagement by your visitors. you need to track the comments and make proper replies. You will understand the direct feedback from them.
Track comments and conversations for your blogs on other social medias as well.
Use Analytics tools to track the popular blogs and the sources.
Through all these jobs, you will get first hand information of the visitors’ behaviors and you can accordingly adjust your blogging plan and choose most suitable topics in the future.
How To Create A Successful Blogging Strategy
It normally takes at least half a year for inbound marketing to be effective.
Most bloggers stop their efforts in the second month.
A steady growing business blog needs consistent work on a long term.
Are you ready to start a successful Blog? Let me know your thoughts